Getting Started with Barika

The Co-Marketing Model

Barika connects two types of partners to create value for everyone:

Host Partners send transactional messages to their customers—order confirmations, shipping updates, appointment reminders. These are high-attention moments when customers are already engaged.

Offer Partners have exclusive offers they want to share with the right audience at the right time—discounts, free trials, special rewards from complementary brands.

Barika's AI matches the right offer to the right message, ensuring it feels natural, relevant, and valuable to the customer.

The Flow

• Host Partner sends a message  "Your order has shipped!"

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• Barika's Matchfabric® AI finds the perfect offer Based on context, category, brand compatibility, and timing

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• Customer receives an exclusive reward "As a thank you, enjoy 20% off at [Partner Brand]"

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Everyone wins

• Customer gets a genuine reward
• Host Partner earns revenue share
• Offer Partner reaches high-intent customers

Why It Works

• Traditional Advertising Barika Co-Marketing
• Interrupts customers Enhances existing messages
• Competes for attention Appears in moments of trust
• Feels like a promotion Feels like a reward
• One-way value extraction Win-win-win for all parties

The Result

Brands grow together. Customers receive genuine value in moments they're already paying attention—not another ad, but a thank-you that actually means something.

I want to earn revenue from my customer messages → You're a Host Partner. You'll connect your messaging platform (Klaviyo, Shopify, WooCommerce) and authorize placements. When customers engage with partner offers in your messages, you earn revenue for placing partner offers.

I want my offers to reach new customers → You're an Offer Partner. You'll create exclusive offers and fund your wallet. Your offers appear in partner messages when there's a contextual match. You only pay when customers engage.

I want to do both → Most brands do. You can earn revenue from hosting while also reaching new audiences with your own offers.

Complete these steps to go live. Time to complete: 10-15 minutes

For Host Partners (Earn Revenue)

1. Create your Barika account — Sign up and confirm your email
2. Verify your brand — Complete the verification process to unlock features
3. Connect your integration — Link Klaviyo, Shopify, or WooCommerce
4. Authorize placement types — Choose which messages can include partner offers
5. Set your trust preferences — Block any categories or brands you prefer to exclude
6. Set up Stripe payout — Connect your Stripe account to receive earnings
7. Go live — Start earning when customers engage with partner offers

For Offer Partners (Reach Customers)

1. Create your Barika account — Sign up and confirm your email
2. Verify your brand — Complete the verification process to unlock features
3. Add funds to your wallet — Set up payment and fund your account
4. Enable auto top-up — Required to keep your offers running
5. Create your first offer — Add details, images, and targeting preferences
6. Set targeting preferences — Choose categories, regions, and customer moments
7. Submit for approval — Our Safety Gate reviews for compliance, then you're live

Doing Both?

Complete the Host Partner steps first, then add your offers. Your account supports both roles from day one.

Barika works with the platforms you already use. Choose your integration:

Klaviyo

Connect your Klaviyo account to embed offers in your email and SMS flows. Barika adds a simple webhook to your existing flows—no template changes required. → [Klaviyo Setup Guide]

Shopify

Install the Barika app from the Shopify App Store. We'll automatically sync your store categories and enable offer matching for your order notifications. → [Shopify Setup Guide]

WooCommerce

Install the Barika plugin from your WordPress dashboard. Connect via OAuth and we'll sync your product categories for intelligent matching.

→ [WooCommerce Setup Guide]

Before you can create an offer, make sure you've completed these prerequisites:

• Your brand is verified
• You've added a payment method
• Auto top-up is enabled (mandatory for all Offer Partners)
• Your wallet has funds

Ready to create an offer? Here's how:

1. Go to Spend Centre → Click "Create New Offer"
2. Choose your channel → SMS or Email
3. Add offer details → Headline, description, discount value, expiration date
4. Upload your brand assets → Logo and offer image
5. Set targeting → Categories, regions, and customer moments
6. Set your budget → Maximum cost per engagement
7. Submit for review → Our Safety Gate checks compliance

Once approved, your offer enters the live pool and starts matching with Host Partner messages.

For Host Partners:

Once connected and authorized, Barika's AI automatically matches relevant offers to your messages. You'll see earnings in your Revenue Centre as customers engage.

For Offer Partners:

After your offer is approved, it enters the matching pool. When Barika finds a contextual match with a Host Partner message, your offer is delivered. You're charged only when customers engage—either on click (CPE) or redemption (CPR).

Matching is automatic. You don't need to find partners manually. Barika's Matchfabric® AI handles discovery, relevance scoring, and delivery in real-time.

FAQs → Quick answers to common questions

Troubleshooting → Solutions for common issues

Contact Support → Reach our team directly