TURN EVERY CUSTOMER MESSAGE INTO A MOMENT THAT MATTERS MOST.

Barika is an AI‑powered Co‑Marketing‑as‑a‑Service (CMaaS) platform that embeds contextually‑matched partner offers directly into customer messaging flows — giving brands access to high‑intent audiences and driving engagement, loyalty, and new revenue opportunities across the co‑marketing ecosystem.

TURN EVERY CUSTOMER MESSAGE INTO A MOMENT THAT MATTERS MOST.

Barika is a Behaviour Intelligence Platform that inserts relevant, brand-funded rewards into high-intent customer messages such as booking confirmations, delivery updates and payment receipts, turning them into a channel that generates new revenue for businesses, helps brands acquire customers and delivers meaningful rewards to customers.

TURN EVERY CUSTOMER MESSAGE INTO A MOMENT THAT MATTERS MOST.

Barika is an AI‑powered Co‑Marketing‑as‑a‑Service (CMaaS) platform that embeds contextually‑matched partner offers directly into customer messaging flows — giving brands access to high‑intent audiences and driving engagement, loyalty, and new revenue opportunities across the co‑marketing ecosystem.

TURN EVERY CUSTOMER MESSAGE INTO A MOMENT THAT MATTERS MOST.

Barika is a Behaviour Intelligence Platform that inserts relevant, brand-funded rewards into high-intent customer messages such as booking confirmations, delivery updates and payment receipts, turning them into a channel that generates new revenue for businesses, helps brands acquire customers and delivers meaningful rewards to customers.

Two high-trust channels, one partnership model

Barika brings relevant brand partnerships into the transactional email and SMS messages customers already receive, creating value for the businesses that send them, the brands that participate and the customers they serve.

Ticketmaster email promoting O2 Arena concert tickets with “Ride there for less” and a Get the app button
Ticketmaster email promoting O2 Arena concert tickets with “Ride there for less” and a Get the app button

Every transactional email can create additional value.


Booking confirmations. Delivery updates. Order confirmations. Payment receipts. These are trusted moments customers already open and engage with. Barika matches each eligible interaction with a relevant brand-funded reward, creating new revenue for the sender, customer acquisition opportunities for participating brands and meaningful rewards for customers.

CO-MARKETING CHANNELS

Email

Co-Marketing

Turn trusted transactional SMS into moments of additional value.


Transactional SMS combines customer attention with immediate context. Barika matches eligible messages with relevant brand-funded rewards, creating new revenue for the sender, customer acquisition opportunities for participating brands and meaningful rewards for customers.

CO-MARKETING CHANNELS

SMS

Co-Marketing

British Airways app message with flight details and a pink booking discount offer for Atlanta.
British Airways app message with flight details and a pink booking discount offer for Atlanta.

BEHAVIOUR INTELLIGENCE PLATFORM

Behaviour Intelligence Platform Built for the world of brand partnerships

Barika understands the context around customer actions and identifies opportunities to create additional value through relevant brand partnerships. Starting with trusted transactional email and SMS, Barika connects the right moment with the right reward while protecting customer and brand trust.

Monetise Your Customer Messages

Turn existing customer communications into a loyalty engine, a retention driver, and a revenue stream — by hosting contextually matched partner offers that reward your customers automatically.

Drive Customer Loyalty Through Rewards

Turn routine customer communications into moments of genuine value with exclusive rewards funded by partner brands. Strengthen loyalty. Increase retention. Create customers who come back.


Reach Customers at Point of Purchase

Turn existing customer communications into a loyalty engine, a retention driver, and a revenue stream — by hosting contextually matched partner offers that reward your customers automatically.

Own an e-Commerce Store? Barika is made for you.

We've integrated eCommerce platforms with Barika so that you can conveniently connect your store data to Barika to reward customers, earn partnership revenue, and reach high-intent customers in trusted transactional moments.

Need a burst of

creativity and insight?Just Ask Rika®

Ask Rika® is Barika’s suite of AI-powered co-marketing agents, built on the Barika Intelligence Engine.

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See Barika in action.



Your customers are already opening confirmations, updates and receipts. See how Barika can turn those trusted moments into new revenue, customer rewards and brand growth through contextually matched partnerships.


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