Co-Marketing Tips

The best co-marketers monitor performance consistently, learn from data, and continuously refine their approach. Weekly analytics reviews reveal what's working and what isn't. Top performers should be analysed and replicated; underperformers should be adjusted or retired. Continuous improvement means testing variations, making seasonal adjustments, refreshing content regularly, and nurturing successful partnerships. Barika's AI-powered matching improves with accurate inputs—better data in means better results out.

Trust is the foundation of co-marketing. Verification establishes your legitimacy as a business partner, unlocking full platform access and signalling credibility to potential partners. Maintaining compliance keeps your account in good standing: accurate business information, adherence to content guidelines, avoidance of prohibited content, and prompt responses to any compliance requests. Verified, compliant partners attract better partnerships and experience fewer disruptions.

Brand reputation is everything, and co-marketing should enhance it rather than compromise it. Host Partners have multiple filtering tools available: category exclusions to block misaligned content, whitelists to prioritise trusted brands, blacklists to prevent competitor offers, and frequency caps to protect customer experience. Beyond initial setup, ongoing quality assurance—reviewing matched offers, monitoring customer feedback, and reporting issues—ensures continued brand protection.

Host Partners earn revenue by including relevant offers in their customer communications. Success requires thoughtful configuration of Trust Settings to attract quality offers, keeping category preferences current as audiences evolve, and finding the right balance between selectivity and opportunity. The most common mistake is setting filters so restrictively that matches rarely happen—protection is important, but over-restriction kills revenue potential.

The most compelling offer fails if shown to the wrong audience. Effective targeting starts with accurate category selection—choosing categories that genuinely describe your offer rather than aspirational ones you wish applied. Keywords and context matter too: think about what your target customers care about and where they're already engaged. The smartest approach is starting with broader targeting to gather data, then refining based on actual performance.