Latest articles
Fresh perspectives, insights, trends, and tips on co-marketing, customer engagement, and growing your brand partnerships.
Connect your WooCommerce Wordpress store to Barika. Choose your channels, authorize placements, and complete onboarding in about 5 minutes.
To enable Barika co-marketing, you'll have to configure shopify email templates to ensure partner offers can appear in your customer emails.
Connect your Shopify store to Barika. Choose your channels, authorize placements, and complete onboarding in about 5 minutes.
Getting started with Barika
Learn about the building blocks to get started with Barika, including a getting started checklist list and step by step installation instructions.
Connect your WooCommerce Wordpress store to Barika. Choose your channels, authorize placements, and complete onboarding in about 5 minutes.
To enable Barika co-marketing, you'll have to configure shopify email templates to ensure partner offers can appear in your customer emails.
Connect your Shopify store to Barika. Choose your channels, authorize placements, and complete onboarding in about 5 minutes.
Barika purpose stories
Learn about why Barika exist and the new "as-a-service" marketing category we've pioneered to make Barika possible.
Co-Marketing-as-a-Service (CMaaS) is a new category of marketing infrastructure that enables brand-to-brand partnerships at scale, delivered as a managed, automated service. It exists because the old growth playbook is under strain: attention costs more, trust is harder to earn, and interruption is increasingly rejected. CMaaS turns partnerships from one-off projects into repeatable infrastructure, with automated matching and delivery, managed trust and compliance, performance-based billing, and analytics and optimisation. Barika pioneered the CMaaS category and is its leading provider, defining what CMaaS means while delivering it at scale.
Co-marketing tips
Discover tips and strategies for effective co-marketing and brand partnerships
The best co-marketers monitor performance consistently, learn from data, and continuously refine their approach. Weekly analytics reviews reveal what's working and what isn't. Top performers should be analysed and replicated; underperformers should be adjusted or retired. Continuous improvement means testing variations, making seasonal adjustments, refreshing content regularly, and nurturing successful partnerships. Barika's AI-powered matching improves with accurate inputs—better data in means better results out.
Trust is the foundation of co-marketing. Verification establishes your legitimacy as a business partner, unlocking full platform access and signalling credibility to potential partners. Maintaining compliance keeps your account in good standing: accurate business information, adherence to content guidelines, avoidance of prohibited content, and prompt responses to any compliance requests. Verified, compliant partners attract better partnerships and experience fewer disruptions.
Brand reputation is everything, and co-marketing should enhance it rather than compromise it. Host Partners have multiple filtering tools available: category exclusions to block misaligned content, whitelists to prioritise trusted brands, blacklists to prevent competitor offers, and frequency caps to protect customer experience. Beyond initial setup, ongoing quality assurance—reviewing matched offers, monitoring customer feedback, and reporting issues—ensures continued brand protection.
Billing & Payments
Everything you need to know about how billing works on Barika
If an auto top-up attempt fails, Barika notifies you immediately via email and your dashboard.
All Barika charges appear as “BARIKA” or “BARIKA.AI” on your card statement.
Barika requires a monthly spending cap for one reason: financial certainty.
