Legal
Learn about Barik's legal obligations and our commitment to keeping your data safe.
Barika Legal
Barika Intelligence Limited is a company registered in England and Wales under the Companies Act 2006. This website and all associated services, including the Barika platform at app.barika.ai, are owned and operated by Barika Intelligence Limited. Use of this platform constitutes acceptance of our Terms of Service and Privacy Policy. For legal inquiries, please contact legal@barika.ai.
These Terms of Service govern your access to and use of the Barika platform and services provided by Barika Intelligence Limited. By accessing or using our platform, you agree to be bound by these terms. Please read them carefully before using our services.
Terms of Service
This Privacy Policy explains how Barika Intelligence Limited collects, uses, and protects your personal information when you use the Barika platform and services. We are committed to safeguarding your privacy and ensuring transparency in how your data is handled.
Privacy Policy
01 - Generate Revenue from Customer Messages
MESSAGE REVENUE
Your customer messages
can become a new revenue stream.
You already send booking confirmations, payment receipts, delivery updates and other trusted customer messages.
No new customer channel to build.
Barika creates incremental revenue from customer interactions alreadying happening.
What could your customer messages be worth?
e.g. 1,000,000 messages/month
Your inputs are private and are only used for indicative modelling
02 - Strengthen Customer Loyalty with Your Own Rewards
MESSAGE REVENUE
Your customer messages
can become a new revenue stream.
You already send booking confirmations, payment receipts, delivery updates and other trusted customer messages.
No new customer channel to build.
Barika creates incremental revenue from customer interactions alreadying happening.
What could your customer messages be worth?
e.g. 1,000,000 messages/month
Your inputs are private and are only used for indicative modelling
03 - Reward Customers Without Increasing Marketing Spend
Intelligence others can build on
This growth engine develops Barika's intelligence from capabilities that power its own platform today into intelligence that other companies can eventually use to power their own products, services and decisions.
As Barika operates across greater volume, more contexts, broader channel and event coverage, partnerships and outcomes, its intelligence can mature beyond Barika's own marketplace and become independently valuable infrastructure.
Starting point
Barika starts with three foundational intelligence capabilities already operating within the platform::
- Intent Understanding: What does this behaviour mean?
- Trust Intelligence: Is this interaction appropriate?
- Partnership Orchestration: Which organisations should create value together?
Expansion opportunity
As Barika processes more events, contexts, partnerships and outcomes, these foundations create the conditions for further intelligence capabilities to emerge:
- Outcome Intelligence: What tends to work in circumstances like these?
- Real-Time Decision Intelligence
How it drives scale for Barika
As these capabilities mature through greater usage, contexts and learning, they can become independently valuable beyond Barika's own marketplace.
At sufficient maturity, they can be exposed through APIs, allowing other companies to build their own products and services using Barika intelligence.
What it unlocks for customers
Access to specialised behaviour, trust, partnership, outcome and decision intelligence without having to build those capabilities independently.
What it unlocks for Barika
A future intelligence revenue layer beyond marketplace economics.
