Getting started
What is Barika and how does it work?
Barika is the world's first Co-Marketing-as-a-Service (CMaaS) platform. We intelligently match brand offers to transactional messages (like order confirmations and shipping notifications), enabling brands to reach new customers through trusted partner channels. Unlike advertising, Barika focuses on collaborative brand partnerships where both parties benefit from shared customer value.
How do I get started as a new user?
After signing up, you'll need to complete brand verification through our Brand Trust Centre. Once verified, you can set up your brand profile, configure your Trust Settings, and start either creating offers (as an Offer Partner) or hosting offers in your messages (as a Host Partner). Visit the Getting Started guide in the Help Centre for step-by-step instructions.
What's the difference between an Offer Partner and a Host Partner?
An Offer Partner creates promotional offers that are distributed through other brands' transactional messages. They pay CPR (Cost Per Reach) to reach new customers.
A Host Partner displays offers from other brands within their own transactional messages and earns partnership revenue for each offer shown. Every Barika user has both capabilities enabled by default.
How long does verification take?
Verification time varies based on your signup method. Shopify merchants benefit from streamlined verification since Shopify has already vetted your business - this is typically instant after completing self-attestation. Direct sign-ups go through a more thorough process including email verification, business documentation review, and compliance checks, which typically takes 1-3 business days.
Do I need technical skills to use Barika?
Simple answer, NO.
Barika users joining Barika via one of our third-party integrations, you will need to following a very basic step by step process to install and connect your third party account with Barika. For Shopify merchants, you simply paste a code snippet into your email templates using our guided setup. For direct integrations via API, some technical knowledge is helpful, but our documentation and support team can guide you through the process.
Need help?
FAQs → Quick answers to common questions
Troubleshooting → Solutions for common issues
Contact Support → Reach our team directly
Creating Offers & Reaching More Customers
How do I create my first offer?
Navigate to the Campaign Manager from your dashboard and click 'Create New Offer'. Choose your product type (SMS or Email), fill in your offer details including headline, description, call-to-action, and destination URL. Select relevant categories and keywords to help Barika Intelligence match your offer to the right audiences. For Email offers, you can use Rika, our AI content assistant, to help craft compelling copy.
What makes a good offer?
Effective offers have clear, benefit-focused headlines, concise descriptions, and strong calls-to-action. Be specific about discounts or benefits (e.g., 'Save 20%' rather than 'Great savings'). Ensure your landing page delivers on the offer promise. Avoid exaggerated claims or misleading language, as this can harm trust and result in offer rejection.
How does Barika match my offers to Host Partners?
Barika Intelligence uses AI-powered contextual matching based on your offer's categories, keywords, and content. It considers the Host Partner's audience, their Trust Settings preferences, and the context of their transactional messages to find the best matches. Both your targeting preferences and the Host Partner's filtering preferences must align for a match to occur.
Can I edit my offer?
Yes, but it depends on the status of your offer. If your offer is in the live pool then you can't edit it as it it may be actively being matched to transactional messages. However, if your offer is 'active' but not in the live pool, you can edit it. owever, significant changes may trigger a re-review by our Trust & Safety system. Minor updates like adjusting your destination URL typically don't require re-approval. You can also pause or stop offers at any time.
Why was my offer rejected?
Offers are typically not rejected, but are put on the 'needs review' status. This can be for several reasons: prohibited content (profanity, hate speech, false health claims), misleading information, broken destination URLs, or content that doesn't meet our brand safety standards. Check the rejection reason in your Campaign Manager and update your offer accordingly. If you believe the rejection was in error, contact our support team.
How do I fund my offers?
Your offers are funded by your auto-topped yp wallets. All offer partners must have wallet auto top-up enabled to create offers.
Need help?
FAQs → Quick answers to common questions
Troubleshooting → Solutions for common issues
Contact Support → Reach our team directly
Billing & Payments
What is CPR and how am I charged?
CPR (Cost Per Reach) is the fee charged for every 1,000 times a Barika offer is inserted into a Host Partner's transactional message. CPR is calculated using the Host Partner's own send or impression data. Barika does not control or independently verify delivery of the underlying transactional message, so CPR billing is based on reported reach where a Barika offer is present.
What is CPE?
CPE (Cost Per Engagement) is the fee charged each time a customer clicks on a Barika offer link inside a Host Partner's transactional message. CPE is billed per valid click that takes the customer to the Offer Partner's chosen destination and is charged in addition to any CPR-based fees.
How do I top up my wallet?
Navigate to the Spend Centre from your dashboard and click 'Top Up Wallet'. Choose your preferred payment method and amount. Funds are typically available immediately after payment confirmation. You can also set up auto-top-up to automatically replenish your wallet when the balance falls below a certain threshold.
When do I get paid as a Host Partner?
Partnership revenue is calculated based on the reach you deliver. Payments are processed according to your payment schedule (typically monthly). You can view your earnings, pending payments, and payment history in the Revenue Centre. Ensure your payment details are up to date in Brand Settings.
What payment methods are accepted?
We accept major credit and debit cards (Visa, Mastercard, American Express) for wallet top-ups. For Host Partner payouts, we support bank transfers to your designated account. Contact support if you need alternative payment arrangements.
How is the platform fee calculated?
Barika charges a platform fee as a percentage of partnership revenue earned by Host Partners. This fee is automatically deducted when revenue is calculated, so the amount shown in your Revenue Centre is your net earnings after the platform fee.
What happens if my payment fails?
If a payment fails, the system will automatically retry up to 3 times. After each failure, you'll receive an email and in-app notification explaining the issue (e.g., insufficient funds, expired card, bank declined). After 3 consecutive failures, auto top-up is temporarily paused to protect you from repeated failed charges. To resume, simply update your payment method in the Spend Centre or add a new card, and auto top-up will resume automatically.
Can I disable auto top-up?
No, auto top-up is a mandatory feature for all Offer Partners. This ensures your campaigns never pause unexpectedly due to insufficient funds, protecting both your brand relationships and the Host Partners who display your offers. However, you have full control over your spending through monthly and daily caps - you can set these limits to control exactly how much can be charged automatically.
How do I set a monthly spending limit?
When configuring auto top-up in the Spend Centre, you'll set a monthly spending cap (required, between £100 and £10,000). This limits the total amount that can be automatically charged to your card each month. You can also set an optional daily cap for more granular control. Choose from preset configurations (Starter, Growth, Scale) or create a custom setup. Your procurement and finance teams can be confident knowing spending is capped at your chosen limit.
What appears on my card statement?
Charges from Barika will appear on your card statement as 'BARIKA' or 'BARIKA.AI'. Each auto top-up transaction is recorded in your Spend Centre with full details including the date, amount, and your new wallet balance. You can view your complete transaction history at any time for reconciliation with your card statements.
