Privacy Policy

Barika Privacy Policy

Last Updated: December 26, 2025

Introduction

Barika ("we," "us," or "our") operates a Co-Marketing-as-a-Service platform that connects brands for mutual marketing partnerships. This Privacy Policy explains how we collect, use, and protect your information.

Information We Collect

Account Information

• Business name and contact details
• Email address
• Store URL and platform connection data (e.g., Shopify store information, Klaviyo account information, etc.)

Co-Marketing Data

• Offer details you create (titles, descriptions, discount codes, terms)
• Campaign preferences and targeting settings
• Brand partnership preferences and trust settings

Usage Information

• How you interact with our platform
• Offer performance and engagement metrics
• Analytics data related to your campaigns

How We Use Your Information

To Operate the Platform

• Match your offers with compatible brand partners
• Process co-marketing transactions and revenue sharing
• Maintain your account and partnership preferences

To Improve Our Services

• Analyse platform usage to enhance features
• Develop AI matching capabilities
• Ensure trust and safety compliance

To Communicate With You

• Send partnership notifications and offer matches
• Provide account updates and billing information
• Share platform announcements and updates

Information Sharing

We share information only as needed to operate co-marketing partnerships:

• With Partner Brands: When offers are matched, relevant campaign details are shared with your co-marketing partners
• With Service Providers: We use trusted providers for hosting, analytics, and payment processing
• For Legal Compliance: When required by law or to protect our rights

We do not sell your personal information to third parties.

Data Security

We implement industry-standard security measures including encryption, access controls, and regular security audits to protect your information.

Your Rights

• Access and update your account information
• Configure your partnership and notification preferences
• Request deletion of your account and associated data
• Export your data

Data Retention

We retain your information while your account is active. Upon account deletion, we remove your data within 30 days, except where required for legal or compliance purposes.

Platform Integrations

When you connect third-party platforms (e.g., Shopify, Klaviyo, WooCommerce, etc), we access only the data necessary to operate co-marketing features. This includes store information and product categories for offer matching.

Contact Us

For privacy questions or requests, contact us at: privacy@barika.ai