Every brand verified.
Every piece of content validated. No exceptions.
Trust is not a feature we added.
It is the foundation we built on.
Every brand partner, every placement, and every customer interaction passes through the multi layers of verification, validation, protection, and control before it reaches the customer.
The Six Layer Shield
of the Barika Trust Foundation
Every brand verified.
Every piece of content validated. No exceptions.
Trust is not a feature we added.
It is the foundation we built on.
Every brand partner, every placement, and every customer interaction passes through the multi layers of verification, validation, protection, and control before it reaches the customer.
01
We verify every brand before they can participate
Before any brand can access the platform, they must complete a binding self-attestation and pass independent business verification.
Brand Verification
AI-powered document verification validates company identity, registration details, business address, and incorporation information.
Fraud Detection
Automated analysis identifies tempered. documents, suspicious metadata, and structural inconsistencies before approval
Youw will never appear alongside a brand that has not ben verified and approved
02
We validate every piece of content before it goes live
Every offer created in the Brand Offer Centre is automatically inspected by Safety Gate, our deterministic validation layer. No exceptions. No bypasses.
Content Validation
700+ prohibited terms screened across five blocklist categories:
- Profanity
- Hate speech
- Adult content
- Violence
- Suspicions domains
URL Validation
- HTTPS enforcement
- Phishing detection
- URL shortener blocking
- Adult domain rejection
Completeness Validation
Partner offers must meet all channel requirements before entering the live AI-matching pool.
Every offer in the Barika Live Matching Pool has already passed content safety validation.
03
Partners control their own brand safety
Every partner has access to the Brand Trust Centre - a dedicated brand safety control centre configurable during onboarding and accessible any time.
You set your rules
Category Controls
Allow or block specific product category
Partner Controls
Whitelist trusted brands and blacklist unwanted partners.
Geographic Controls
Control locations where offers can appear
Frequency Controls
Limit how often customers see partner offers.
Time Controls
Define permitted days and hours.
Approval Controls
Require manual approval for sensitive placements.
Barika operates on mutual consent. No partner can be forced into a relationship they do not want.
04
AI-powered compliance intelligence (TrustIQ)
TrustIQ is Rika's Protection Agent. While the Safety Gate handles deterministic validation, TrustIQ handles the nuanced, contextual, and regulatory dimension of brand safety.
Safety Gate
- Deterministic rules
- Predictable
- Auditable
- Mechanical
TrustIQ
- AI-powered compliance intelligence
- Context aware
- Brand fit analysis
- Regulatory monitoring
- Emerging risk detections
One protects against obvious risk. The other protects against subtle risk.
05
Platform-level guardrails
Even if a partner misconfigures their own settings, platform-level guardrails protect every placement.
SHAFT Vertical Blocking
Adult, Hate, Alcohol, Firearms, Tobacco are blocked platform-wide.
Constant Verification
Only consented audiences are ever reached
Frequency Limits
Platform maximums protect customer experience
Link Restrictions
Affiliate network links and non-transparent destinations prohibited
Some rules are too important to leave to configurations
06
Enterprise-Grade Infrastructure & Data Security
Built so customer data never needs to be trusted to us
Most platforms ask partners to trust their security controls. Barika goes a further. We designed the architecture so that customer data never enters our systems in the first place.
Data Minimisation
We only receive:
- Event & transaction types
- Anonymised identifier
- Location services data
We never receive:
- Names
- Email or SMS content sent by a partner
- Transaction values
- Account information
- Personal information
Enterprise Encryption
- TLS 1.3 in transit
- AES-256 at rest
- Bearer token authentication
- scrypt-hashed API keys
- Optional IPsec VPN
- Optional mTLS
Enterprise Compliance Commitments
For regulated industries:
- SOC 2 Type II
- Third-party penetration testing
- Data Processing Agreements
- Regional data residency controls
Trust By Design
Every verified brand.
Every validated offer
Every protected customer interaction.
Every placement governed by independent layers of control.
