Maximising Partnership Revenue as a Host Partner

Host Partners earn revenue by including relevant offers in their customer communications. Success requires thoughtful configuration of Trust Settings to attract quality offers, keeping category preferences current as audiences evolve, and finding the right balance between selectivity and opportunity. The most common mistake is setting filters so restrictively that matches rarely happen—protection is important, but over-restriction kills revenue potential.

In brief:

• Well-configured Trust Settings attract higher-quality offers from premium brands
• Review and update category preferences at least quarterly
• Overly restrictive filters significantly reduce match rates and revenue
• Start with moderate restrictions and tighten only if quality issues appear
• Every filter you add removes potential partnerships
• Find the balance between brand protection and revenue opportunity
• Your audience evolves—your settings should too
  

Configure Your Trust Settings Properly

Your Trust Settings are the foundation of successful hosting. They determine which offers can appear in your messages and signal to Offer Partners what kind of content you're looking for.

Think of Trust Settings as a profile that attracts compatible partners. When Offer Partners see you've thought carefully about your preferences—clear category selections, sensible restrictions, defined audience parameters—they know their offers will reach an engaged, well-matched audience.

Vague or default settings attract vague, poorly-targeted offers. Thoughtful settings attract thoughtful partners.

Keep Your Categories Current

Your audience evolves, and your settings should too.

Customer preferences shift over time. A fashion retailer might add sustainability-focused categories as their customers become more environmentally conscious. A tech company might expand into lifestyle categories as their customer base matures and their interests broaden.

Make it a habit to review your category preferences regularly—at least quarterly. Ask yourself: do these still reflect what my audience wants? Are there new categories I should be accepting? Are there categories that no longer make sense?

Balance Selectivity with Opportunity

Here's where many Host Partners go wrong: they set such restrictive filters that they barely receive any matches at all.

The instinct is understandable. You want to protect your audience and your brand. Quality matters more than quantity. All true.

But every filter you add removes potential partnerships. Overly narrow parameters can significantly reduce your match rate and, consequently, your revenue potential.

The solution is graduated restriction. Start with moderate settings. If you see quality issues—offers that don't fit, content that concerns you—tighten gradually. If you're not seeing enough matches, loosen up and see what comes through.



Find the sweet spot where you're protected but not isolated. That's where the revenue is.