Why Auto Top-Up Is Required on Barika
Jamal Hamidu • January 26, 2026
Auto top-up is mandatory on Barika because offers are delivered continuously, not in fixed campaign bursts.
Without auto top-up, a wallet running out of funds would cause offers to pause unexpectedly. That affects Host Partners relying on consistent delivery and weakens brand trust.
Auto top-up ensures continuity while still giving you full control through spending caps. It is a safeguard for both sides of the partnership, not a billing shortcut.
For a complete explanation of how this fits into Barika’s pay-as-you-go model, see How Billing and Payments Work on Barika.
Connect your WooCommerce Wordpress store to Barika. Choose your channels, authorize placements, and complete onboarding in about 5 minutes.
To enable Barika co-marketing, you'll have to configure shopify email templates to ensure partner offers can appear in your customer emails.
Connect your Shopify store to Barika. Choose your channels, authorize placements, and complete onboarding in about 5 minutes.
Understanding the terminology used across the Barika platform will help you make the most of your co-marketing partnerships. Click on each category below to explore definitions.
If an auto top-up attempt fails, Barika notifies you immediately via email and your dashboard.
All Barika charges appear as “BARIKA” or “BARIKA.AI” on your card statement.
Barika requires a monthly spending cap for one reason: financial certainty.
Barika uses a pay-as-you-go billing model designed for trust, transparency, and control. You are charged only when your offers are delivered or engaged with, supported by a unified wallet, mandatory auto top-up, and clear spending limits.
Getting started
The best co-marketers monitor performance consistently, learn from data, and continuously refine their approach. Weekly analytics reviews reveal what's working and what isn't. Top performers should be analysed and replicated; underperformers should be adjusted or retired. Continuous improvement means testing variations, making seasonal adjustments, refreshing content regularly, and nurturing successful partnerships. Barika's AI-powered matching improves with accurate inputs—better data in means better results out.
