The Founding Offer Partner Programme is an early access initiative for brands that want to reach new customers through Barika’s AI-powered co-marketing platform.

The programme allows a small number of brands to create offers that are intelligently matched to partner brands’ customer messages, such as order confirmations, shipping updates, and post-purchase communications.

Only 10 founding offer partners will be selected during this launch phase.

An Offer Partner is a brand that creates offers designed to reach new customers through partner brand messages.

Within the Barika platform, these offers are intelligently matched to relevant partner brands and delivered to customers during high-intent moments in the purchase journey.

This allows brands to reach customers at the moment they are already engaged with another brand they trust.

High-intent moments are points in the customer journey when engagement and attention are naturally high.

Examples include:

• Order confirmations
• Shipping notifications
• Delivery updates
• Post-purchase emails

These messages are opened far more frequently than traditional marketing emails, making them powerful opportunities for relevant partner offers.

Barika uses AI-powered matching to connect offers with the most relevant partner brands and customer moments.

The system considers factors such as:

• Brand category compatibility
• Customer behaviour signals
• Offer relevance
• Message timing

This ensures offers appear in contexts where they are most likely to be useful and valuable to the customer.

Founding offer partners receive:

• $250 in Barika campaign credits to launch their first campaign
• AI-powered performance insights
• Priority placement within the Barika marketplace
• Founding partner recognition as part of the platform’s launch ecosystem

These benefits are designed to help early partners quickly test and optimise their offers.

The programme is limited to 10 founding offer partners.

This allows Barika to work closely with early partners to ensure strong early campaigns and meaningful performance insights.

No.

Offer partners do not need to operate a Shopify store.

The Barika Shopify app enables merchants to display partner offers inside their customer messages, while offer partners provide the offers that appear in those messages.

Barika is designed to prioritise relevance and trust.

The platform includes controls that ensure:

• Offers are matched to compatible brands
• Customers see only a limited number of offers
• The customer experience remains respectful and valuable

The goal is to create useful brand-to-brand recommendations, not intrusive advertising.

Once you submit the registration form, the Barika team will review your brand and offer concept.

If your brand is a strong fit, we will contact you to discuss:

• Your offer structure
• Campaign setup
• Launch timing

Selected partners will then be invited to onboard as founding offer partners.

Founding offer partners receive $250 in Barika campaign credits to launch their first campaign.

Additional campaign activity may involve performance-based fees depending on campaign outcomes.