Every brand verified.

Every piece of content validated. No exceptions.

Trust is not a feature we added.

It is the foundation we built on.

Every brand partner, every placement, and every customer interaction passes through the multi layers of verification, validation, protection, and control before it reaches the customer.

Stacked colorful shield layers labeled for COTOMER security and compliance features.

The Six Layer Shield

of the Barika Trust Foundation

Every brand verified.

Every piece of content validated. No exceptions.

Trust is not a feature we added.

It is the foundation we built on.

Every brand partner, every placement, and every customer interaction passes through the multi layers of verification, validation, protection, and control before it reaches the customer.

Stacked colorful shield layers labeled for COTOMER security and compliance features.

01

We verify every brand before they can participate

Before any brand can access the platform, they must complete a binding self-attestation and pass independent business verification.

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Brand Verification

AI-powered document verification validates company identity, registration details, business address, and incorporation information.

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Fraud Detection

Automated analysis identifies tempered. documents, suspicious metadata, and structural inconsistencies before approval

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Youw will never appear alongside a brand that has not ben verified and approved

02

We validate every piece of content before it goes live

Every offer created in the Brand Offer Centre is automatically inspected by Safety Gate, our deterministic validation layer. No exceptions. No bypasses.

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Content Validation

700+ prohibited terms screened across five blocklist categories:

  • Profanity
  • Hate speech
  • Adult content
  • Violence
  • Suspicions domains
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URL Validation

  • HTTPS enforcement
  • Phishing detection
  • URL shortener blocking
  • Adult domain rejection
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Completeness Validation

Partner offers must meet all channel requirements before entering the live AI-matching pool.

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Every offer in the Barika Live Matching Pool has already passed content safety validation.

03

Partners control their own brand safety

Every partner has access to the Brand Trust Centre - a dedicated brand safety control centre configurable during onboarding and accessible any time.

You set your rules

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Category Controls

Allow or block specific product category

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Partner Controls

Whitelist trusted brands and blacklist unwanted partners.

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Geographic Controls

Control locations where offers can appear

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Frequency Controls

Limit how often customers see partner offers.

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Time Controls

Define permitted days and hours.

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Approval Controls

Require manual approval for sensitive placements.

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Barika operates on mutual consent. No partner can be forced into a relationship they do not want.

04

AI-powered compliance intelligence (TrustIQ)

TrustIQ is Rika's Protection Agent. While the Safety Gate handles deterministic validation, TrustIQ handles the nuanced, contextual, and regulatory dimension of brand safety.

Safety Gate

  • Deterministic rules
  • Predictable
  • Auditable
  • Mechanical
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TrustIQ

  • AI-powered compliance intelligence
  • Context aware
  • Brand fit analysis
  • Regulatory monitoring
  • Emerging risk detections
Black outline shield with a checkmark, security or verification icon on white background

One protects against obvious risk. The other protects against subtle risk.

05

Platform-level guardrails

Even if a partner misconfigures their own settings, platform-level guardrails protect every placement.

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SHAFT Vertical Blocking

Adult, Hate, Alcohol, Firearms, Tobacco are blocked platform-wide.

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Constant Verification

Only consented audiences are ever reached

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Frequency Limits

Platform maximums protect customer experience

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Link Restrictions

Affiliate network links and non-transparent destinations prohibited

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Some rules are too important to leave to configurations

06

Enterprise-Grade Infrastructure & Data Security

Built so customer data never needs to be trusted to us

Most platforms ask partners to trust their security controls. Barika goes a further. We designed the architecture so that customer data never enters our systems in the first place.

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Data Minimisation

We only receive:

  • Event & transaction types
  • Anonymised identifier
  • Location services data


We never receive:

  • Names
  • Email or SMS content sent by a partner
  • Transaction values
  • Account information
  • Personal information



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One-Way Customer Hashing

Customer identifiers are protected using:

+

Barika never receives an identifiable customer record. Only a one-way cryptographic token is used exclusively for frequency management.

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Enterprise Encryption

  • TLS 1.3 in transit
  • AES-256 at rest
  • Bearer token authentication
  • scrypt-hashed API keys
  • Optional IPsec VPN
  • Optional mTLS



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Enterprise Compliance Commitments

For regulated industries:



  • SOC 2 Type II
  • Third-party penetration testing
  • Data Processing Agreements
  • Regional data residency controls
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Trust By Design

Every verified brand.

Every validated offer

Every protected customer interaction.

Every placement governed by independent layers of control.

Barika was built on a simple belief:

Growth only works when

trust scales with it.