Barika Insights

Barika Is Now Live on the Shopify App Store

Sat, 14 Mar 2026 09:54:01 GMT

Barika is now officially available on the Shopify App Store.

This marks an important milestone for Barika Intelligence as it formally establishes our presence in the Shopify ecosystem as a Shopify Partner participating in the Shopify Partner Program.

After months of development and review, merchants can now install Barika directly from the Shopify App Store and begin embedding curated partner offers into their customer messaging flows.

https://apps.shopify.com/barika

The Untapped Opportunity Inside Transactional Messages.

Every day, millions of transactional messages are sent to customers.

Order confirmations.

Shipping notifications.

Post-purchase emails.

These messages represent some of the highest trust moments in the entire customer journey. Customers open them, read them carefully, and often return to them multiple times.

Yet in most cases, these messages serve only one purpose: confirming that a transaction has taken place.

They rarely create any additional value for merchants, brands, or customers.

Barika was built to change that.

Introducing AI-Powered Co-Marketing as a Service

Barika is an AI-powered co-marketing-as-a-service platform designed to transform transactional customer messages into a new channel for brand partnerships.

The platform allows brands to embed curated partner offers directly inside high-intent customer touchpoints such as:

order confirmation emails
shipping notifications
post-purchase communications

Instead of sending static messages that simply confirm a transaction, merchants can now introduce relevant partner offers that provide additional value to customers.

This creates a new co-marketing channel that benefits three participants in the ecosystem:

Merchants

Merchants can enhance the value of their customer communications without interrupting the purchase journey.

Partner Brands

Brands gain access to highly engaged customer moments where offers are more likely to be noticed and acted upon.

Customers

Customers receive relevant offers at meaningful moments rather than generic advertising.

A New Type of Marketing Channel

Traditional marketing channels often compete for attention before a purchase happens.

Barika focuses on moments after the purchase, where attention is already guaranteed.

Because transactional messages are trusted and expected, they create a unique opportunity for carefully curated partner offers to appear in a way that feels natural rather than intrusive.

This approach opens the door to a new form of collaboration between brands and merchants.

Early Launch Phase

With the Shopify launch now complete, Barika is entering its early activation phase.

During this period we are onboarding:

the first group of Shopify merchants
founding offer partners
early ecosystem collaborators

These early participants will help shape how the Barika marketplace evolves as the platform grows.

Explore Barika on Shopify

Merchants interested in exploring Barika can install the app directly from the Shopify App Store.

https://apps.shopify.com/barika

Brands interested in becoming founding offer partners are also invited to reach out as we build the first network of co-marketing offers on the platform.

Over the coming weeks, our focus will be on activating the first merchants, offers, and partnerships that will begin shaping the Barika ecosystem.

Barika for WooCommerce Installation Guide

Tue, 03 Feb 2026 08:22:17 GMT

Connect your WooCommerce Wordpress store to Barika. Choose your channels, authorize placements, and complete onboarding in about 5 minutes.

1. Overview and & time estimates

This guide walks you through installing the Barika Wordpress plugin so that you can connect your WooCommerce store to Barika. Once connected, you can embed partner offers in your WooCommerce email to earn revenue and reach new customers with your own offers..

Time Required: 5 minutes per installation path

2. Prerequisites

Before starting, ensure you have Wordpress Admin access to your WooCommerce store
WordPress 5.8 or higher
WooCommerce 6.0 or higher
PHP 7.4 or higher

3. Chose your path

There are two ways to install the Barika plugin:

Both paths result in the same connection. Choose whichever is more convenient.

4. Installation Instructions

4.1 Path A : Install from Wordpress Admin

Use this path if you're starting from your WordPress dashboard.

Step 1: Install the Plugin

Log in to your WordPress admin dashboard
Go to Plugins > Add New
In the search box, type " Barika "
Find Barika for WooCommerce in the search results
Click Install Now
Once installed, click Activate

Step 2: Connect to Barika

After activation, you will 'Barika' added to the left side menu
Click on the Barika tab
Click the Connect to Barika button
You will be redirected to Barika to authorize the connection
Log in to your Barika account (or create one if needed)
Review the permissions and click Authorize
You will be redirected back to your WordPress admin

Step 3: Verify Connection & Complete all Onboarding activities

While still in the WordPress admin and in the Barika settings page, click on 'Complete Barika Onboarding' button to be sent directly to the Barika Dashboard.
Complete all required onboarding activities.
To check your connection details, navigate to Integration Centre in Barika
Click on Connected Platforms to expand the section

Once connected you should see a WooCommerce plugin card with the following details:

A green 'Connected' status
Connection Status: Connected (with a green checkmark)
Store Name: Your WooCommerce store name
Categories Mapped: Number of product categories synced
Webhook Status: Active

Step 4: View Your Connection Details

To view and manage your connection details in Barika:

Log in to your Barika account at barika.ai
Navigate to Integration Centre from the sidebar
Click on Connected Platforms to expand the section
Click on your WooCommerce store card to open the settings page

The WooCommerce settings page shows:

Connection Status - Store URL, store name, connected date, and status
Store Details - Products count, categories count, currency, last sync time, and a link to your WP Admin
Category Mappings - AI-powered mappings from your WooCommerce categories to Barika's taxonomy (with confidence scores)
Help & Resources - Setup videos and documentation links

From this page you can also:

Sync Categories to refresh your category mappings
Disconnect your store if needed

4.2 Path B : Install from Barika Integration Centre

Use this option if you already have a Barika account and want to connect your WooCommerce store.

Step 1: Open the Integration Centre

Log in to your Barika account at barika.ai
Navigate to Integration Centre from the sidebar
Click on Available Integrations to expand the section

Step 2: Connect to WooCommerce

Find WooCommerce in the E-commerce Platforms section
Enter your store URL (e.g., https://your-store.com)
Click Connect
A modal will appear explaining the next steps
Click Proceed

Step 3: Install the Plugin

You will be redirected to your WordPress plugin installer with the Barika search pre-filled.

Find Barika for WooCommerce in the search results
Click Install Now
Once installed, click Activate

Step 4: Complete the Connection

After activation, you will see 'Barika' added to the left side menu in WordPress admin
Click on the Barika
Click the Connect to Barika button
Since you started from Barika, you may already be logged in
Review the permissions and click Authorize
You will be redirected back to your WordPress admin

Step 5: Verify Connection

While still in the WordPress admin and in the Barika settings page, click on 'Complete Barika Onboarding' button to be sent directly to the Barika Dashboard.
Complete all required onboarding activities.
To check your connection details, navigate to Integration Centre in Barika
Click on Connected Platforms to expand the section

Once connected you should see a WooCommerce plugin card with the following details:

A green 'Connected' status
Connection Status: Connected (with a green checkmark)
Store Name: Your WooCommerce store name
Categories Mapped: Number of product categories synced
Webhook Status: Active

Step 6: View Your Connection Details

To view and manage your connection details in Barika:

Log in to your Barika account at barika.ai
Navigate to Integration Centre from the sidebar
Click on Connected Platforms to expand the section
Click on your WooCommerce store card to open the settings page

The WooCommerce settings page shows:

Connection Status - Store URL, store name, connected date, and status
Store Details - Products count, categories count, currency, last sync time, and a link to your WP Admin
Category Mappings - AI-powered mappings from your WooCommerce categories to Barika's taxonomy (with confidence scores)
Help & Resources - Setup videos and documentation links

From this page you can also:

Sync Categories to refresh your category mappings
Disconnect your store if needed

5. Configure External Email Integration

Barika automatically injects partner offers into your WooCommerce transactional emails.

If Using WooCommerce Default Emails

No additional setup required . Partner offers will appear in your order confirmation and shipping notification emails automatically.

If Using an External Email Provider (Klaviyo, Omnisend, Mailchimp)

In WordPress, go to WooCommerce > Settings > Barika tab
Scroll down to the External Email Provider Setup section
Select your email provider from the buttons (Klaviyo, Omnisend, or Mailchimp)
Copy the generated snippet
Paste the snippet into your email template in your email provider's dashboard
The snippet uses your store's unique identifier to fetch matching offers

6. Troubleshooting

Connection Failed

Ensure your WordPress site is publicly accessible (not localhost)
Check that WooCommerce is installed and activated
Verify your Barika account is active

Offers Not Appearing in Emails

Confirm your store is connected (green status on settings page)
Check that you have active partner offers in your Barika dashboard
For external email providers, verify the snippet is correctly placed

7. Need Help?

Visit the Barika Help Center
Contact support at support@barika.ai

8. Disconnecting the Plugin

If you need to disconnect your store:

Go to WooCommerce > Settings > Barika
Click the Disconnect button
Confirm the disconnection

Your store data will be removed from Barika, but you can reconnect at any time.

9. Updating the Plugin

When a new version is available:

Go to Plugins in your WordPress admin
If an update is available, you'll see an update notice
Click Update Now

Your connection to Barika will be preserved after updates.

How to Configure Shopify Email Templates for Barika Co-Marketing

Sun, 01 Feb 2026 17:24:37 GMT

To enable Barika co-marketing, you'll have to configure shopify email templates to ensure partner offers can appear in your customer emails.

Barika for Shopify Installation Guide

Sun, 01 Feb 2026 17:18:54 GMT

Connect your Shopify store to Barika. Choose your channels, authorize placements, and complete onboarding in about 5 minutes.

Definitions

Tue, 27 Jan 2026 16:04:03 GMT

Understanding the terminology used across the Barika platform will help you make the most of your co-marketing partnerships. Click on each category below to explore definitions.

Offer Partner

Creates offers to reach new customers through partner brand messages. Pays CPR per reach.

Host Partner

Displays partner offers in transactional messages. Earns partnership revenue per reach.

Reach

One display of an offer in a message. The unit for CPR billing and revenue calculation.

Engagement

A customer click on a Barika offer link. The unit for CPE billing.

CPR

Cost Per Impression is the cost for displaying your offers 1,000 times in partners messages.

CPE

Cost Per Engagement is the fee paid whenever a customer click on a Barika offer link.

General Definitions

What Happens If a Payment Fails

Mon, 26 Jan 2026 15:44:37 GMT

If an auto top-up attempt fails, Barika notifies you immediately via email and your dashboard.

After three consecutive failures, auto top-up is paused and offers stop delivering to prevent unpaid activity. This protects both you and Host Partners. Once you update your payment method, delivery can resume.

You will also receive advance notifications if a card is nearing expiry, giving you time to act before disruption occurs.

What Appears on Your Card Statement

Mon, 26 Jan 2026 15:43:12 GMT

All Barika charges appear as “BARIKA” or “BARIKA.AI” on your card statement.

Charges reflect auto top-up reloads, not individual impressions or clicks. This keeps statements clean and reconciliation simple. Behind each reload, you can view a detailed transaction breakdown in the Spend Centre, including offer-level activity and event types.

How Spending Limits Protect Your Budget

Mon, 26 Jan 2026 15:41:55 GMT

Barika requires a monthly spending cap for one reason: financial certainty.

Your monthly cap defines the maximum amount that can be auto topped up in a month. Once reached, auto top-up stops automatically.

An optional daily cap adds another layer of protection for teams that want tighter controls.

These limits mean:

No runaway spend
No unexpected end-of-month charges
Clear alignment with procurement requirements

Billing flexibility does not come at the expense of governance.

Why Auto Top-Up Is Required on Barika

Mon, 26 Jan 2026 15:09:32 GMT

Auto top-up is mandatory on Barika because offers are delivered continuously, not in fixed campaign bursts.

Without auto top-up, a wallet running out of funds would cause offers to pause unexpectedly. That affects Host Partners relying on consistent delivery and weakens brand trust.

Auto top-up ensures continuity while still giving you full control through spending caps. It is a safeguard for both sides of the partnership, not a billing shortcut.

For a complete explanation of how this fits into Barika’s pay-as-you-go model, see How Billing and Payments Work on Barika.

How Billing and Payments Work on Barika

Mon, 26 Jan 2026 14:59:32 GMT

Barika uses a pay-as-you-go billing model designed for trust, transparency, and control. You are charged only when your offers are delivered or engaged with, supported by a unified wallet, mandatory auto top-up, and clear spending limits.

In brief:

Pay only for real delivery, no upfront budgets or reservations
One unified wallet funds all offers automatically
Charges occur only on impressions or clicks
Auto top-up ensures campaigns never pause mid-delivery
Spending is controlled through monthly and optional daily caps
Preset configurations make setup fast and flexible
All payments are processed securely via Stripe
Full transaction history available for reconciliation
Clear notifications for low balance, failed payments, and card expiry

How Barika billing works

Billing on Barika is designed to reflect how co-marketing actually operates. Rather than locking brands into predefined budgets or speculative campaign spend, Barika links billing directly to delivery. If your offer is not shown or engaged with, you are not charged.

This pay-as-you-go approach removes the friction of planning budgets across multiple partners and campaigns. It also ensures that spend always reflects real customer reach and engagement, not intent or estimates.

No upfront budgets, charge on delivery

There is no requirement to allocate budgets to individual offers or campaigns. Barika does not reserve funds in advance or charge for inactive placements.

Billing events occur only when value is created:

An impression is recorded when your offer appears in a Host Partner’s message, billed under Cost Per Reach.

A click is recorded when a customer engages with your offer, billed under Cost Per Engagement.

If delivery does not happen, no charge is applied.

One unified wallet for all activity

All billing flows through a single wallet that funds every offer you run on Barika. This removes the need to manage multiple balances or campaign-specific budgets.

From both an operational and finance perspective, this provides a clear and auditable view of spend. One balance, one transaction history, and one set of controls govern all co-marketing activity.

Why auto top-up is required

Because Barika charges on delivery, offers are served continuously as Host Partners send transactional messages. If a wallet were to run out of funds unexpectedly, offers would pause mid-stream, disrupting campaigns and partner relationships.

Auto top-up prevents this by automatically funding your wallet when the balance drops below a threshold you define. This ensures uninterrupted delivery and protects the experience for both Offer Partners and Host Partners.

For this reason, auto top-up is mandatory for all Offer Partners. Mandatory does not mean unlimited. Every auto top-up operates within strict spending limits that you control.

Spending limits and financial control

You remain fully in control of how much can be charged.

A monthly spending cap is required and sets the maximum amount that can be auto topped up in a calendar month. An optional daily cap can also be applied to further limit exposure.

Once a cap is reached, no additional auto top-ups occur until the cap resets. This structure allows marketing teams to benefit from continuous delivery while giving procurement and finance teams clear and enforceable controls.

Preset configurations

To simplify setup, Barika provides preset auto top-up configurations suited to different stages of growth. These presets define thresholds, reload amounts, and monthly caps, and can be adjusted at any time or replaced with a fully custom configuration.

Payments, cards, and security

Payments are processed securely through Stripe. Barika accepts Visa, Mastercard, and American Express credit and debit cards.

When a card is added, it is verified using a zero-pound authorisation. You can store multiple cards, set a default card for auto top-up, and update expiring cards at any time to avoid disruption.

Transparency and reconciliation

All transactions are visible in the Spend Centre, including date, amount, associated offer, and billing event type. This provides a complete audit trail for reconciliation.

On card statements, charges appear as “BARIKA” or “BARIKA.AI”. Each auto top-up appears as a single transaction reflecting the configured reload amount.

Notifications and safeguards

Barika keeps you informed through email and dashboard notifications. You are alerted when balances are low, when auto top-ups succeed or fail, and when a card is nearing expiry. After repeated payment failures, auto top-up is paused to prevent unpaid delivery until payment details are updated.

Built for trust, not guesswork

Barika’s billing model is intentionally straightforward, but it is also deliberately robust. It is designed to ensure brands pay only for real delivery, partner relationships are protected, and financial governance is built in by default.

Billing is not treated as an afterthought. It is part of the product experience itself.

Frequently Asked Questions (FAQs)

Sun, 25 Jan 2026 15:31:00 GMT

Getting started

Creating Offers & Reaching More Customers

Hosting Offers & Earning Partnership Revenue

Billing & Payments

Trust & Safety

Shopify Merchants

Performance Optimisation - Continuous Improvement for Better Results

Sun, 25 Jan 2026 15:14:18 GMT

The best co-marketers monitor performance consistently, learn from data, and continuously refine their approach. Weekly analytics reviews reveal what's working and what isn't. Top performers should be analysed and replicated; underperformers should be adjusted or retired. Continuous improvement means testing variations, making seasonal adjustments, refreshing content regularly, and nurturing successful partnerships. Barika's AI-powered matching improves with accurate inputs—better data in means better results out.

In brief:

Review analytics at least weekly
Track engagement rates to understand what resonates
Identify and replicate top performers
Analyse underperformers—adjust or retire them
Test different headlines, descriptions, and CTAs
Align offers with seasonal trends and events
Refresh content regularly to keep it current
Nurture relationships with successful partners
Accurate categories and keywords improve AI matching quality

Monitor and Measure Consistently

Data tells you what's working and what isn't. Make reviewing it a regular habit rather than an occasional activity.

Check your analytics weekly. Your dashboard shows engagement rates, match rates, and revenue metrics. Letting weeks pass without looking means missing opportunities to optimise and failing to catch problems early.

Track engagement patterns. Which offers get clicks? Which partnerships generate the most value? Which contexts perform best? Understanding these patterns helps you do more of what works.

Identify your top performers. When something works exceptionally well, analyse why. Is it the headline? The category selection? The partner type? The timing? Successful formulas should be understood and replicated.

Learn from underperformers. Poor performance isn't failure—it's information. Analyse what's not working and decide whether to adjust the approach or retire the offer entirely. Sometimes small tweaks transform results; sometimes an offer simply isn't resonating and should be replaced.

Pursue Continuous Improvement

The best-performing accounts are always testing and evolving, never static.

Test variations. Try different headlines for similar offers. Experiment with different descriptions and calls-to-action. Small changes can produce significant improvements, but you won't know until you test.

Make seasonal adjustments. Customer interests shift with seasons, holidays, and events. A summer sale offer should appear in summer. Back-to-school promotions belong in late summer. Holiday offers should be timed appropriately. Align your content calendar with customer expectations.

Refresh regularly. Even great offers get stale. Content that performed brilliantly six months ago may feel dated today. Update your offers periodically to keep them feeling current and relevant.

Nurture successful partnerships. When you find partners that work well with your brand, invest in those relationships. Consistent partnerships often outperform one-off matches because both parties understand what works.

Let Barika Intelligence Work For You

You don't have to optimise alone. Barika's AI-powered matching engine gets smarter the more you use it—but it needs good information to work with.

Accurate categories help the system understand your offer. Relevant keywords help it find the right contexts. Well-crafted descriptions help it assess fit with potential partners.

The more precise your inputs, the better your matches. Think of it as a partnership: you provide quality information, and the system finds quality opportunities.

Trust & Compliance - Building a Verified Partnership Profile

Sun, 25 Jan 2026 15:08:24 GMT

Trust is the foundation of co-marketing. Verification establishes your legitimacy as a business partner, unlocking full platform access and signalling credibility to potential partners. Maintaining compliance keeps your account in good standing: accurate business information, adherence to content guidelines, avoidance of prohibited content, and prompt responses to any compliance requests. Verified, compliant partners attract better partnerships and experience fewer disruptions.

In brief:

Complete verification promptly for full platform access
Provide accurate business information matching official records
Submit clear, legible, current documentation when requested
Respond quickly to verification requests
Keep business information updated as details change
Follow content guidelines to avoid offer rejections
Avoid prohibited content: false claims, profanity, misleading information
Treat compliance requests as urgent

Getting Verified

Verification unlocks full platform access and signals to potential partners that you're a legitimate, trustworthy business.

Complete verification promptly. Don't let it sit in your to-do list. The sooner you're verified, the sooner you can participate fully in the marketplace and start building partnerships.

Provide accurate information. Your business details should match your official records. Discrepancies—even small ones—create delays and raise questions. Get it right the first time.

Submit clear documentation. When documents are requested, make sure they're legible and current. Blurry photos, expired documents, or hard-to-read scans slow down the process and may require resubmission.

Respond quickly to requests. If additional information is needed, reply promptly. Extended delays can affect your verification status and hold up your ability to participate on the platform.

Staying Compliant

Once verified, maintaining compliance keeps your account in good standing and your partnerships flowing.

Keep information current. Business details change—addresses, company names, contact information. Update your profile whenever something changes rather than waiting for a problem to surface.

Follow content guidelines. Every platform has rules about what content is acceptable. Offers that violate guidelines get rejected. Repeated violations affect your account standing. Know the rules and follow them consistently.

Avoid prohibited content. False claims, profanity, misleading information, and other prohibited content will be caught and flagged. Creating offers you know will be rejected wastes everyone's time, including yours.

Respond to compliance requests. If you're contacted about a compliance matter, treat it as urgent. Quick resolution keeps your account active and your partnerships uninterrupted. Slow responses or ignored requests can lead to account restrictions.

Protecting Your Brand Through Smart Filtering

Sun, 25 Jan 2026 15:03:03 GMT

Brand reputation is everything, and co-marketing should enhance it rather than compromise it. Host Partners have multiple filtering tools available: category exclusions to block misaligned content, whitelists to prioritise trusted brands, blacklists to prevent competitor offers, and frequency caps to protect customer experience. Beyond initial setup, ongoing quality assurance—reviewing matched offers, monitoring customer feedback, and reporting issues—ensures continued brand protection.

In brief:

Use category exclusions in the Barika Brand Trust Centre to block content that doesn't align with brand values
Whitelist brands you already trust or admire
Blacklist competitors to prevent accidental promotion
Set frequency caps to prevent offer fatigue
Periodically review matched offers for quality
Monitor customer feedback and engagement patterns
Report problematic offers promptly
Barika's Trust & Safety gates filter most issues automatically

Strategic Filtering Tools

Barika provides multiple tools to control what appears in your messages. Use them strategically rather than reactively.

Category exclusions let you block entire categories that don't fit your brand. If you're a health-focused brand, you might exclude alcohol or gambling-related offers entirely. If you're a premium brand, you might exclude discount or clearance-focused categories. Think about what your audience expects from you and what would feel jarring or inappropriate.

Whitelisting preferred brands allows you to prioritise partnerships with brands you already trust. If you have existing relationships with complementary brands, or there are brands you admire and would be proud to feature, add them to your whitelist. These partnerships often perform best because of natural brand alignment.

Blacklisting competitors is usually non-negotiable. You don't want your customer communications accidentally promoting your competition. Identify your direct competitors and add them to your blacklist immediately.

Frequency caps protect the customer experience. Even great offers become annoying when they appear too often. Set sensible limits to ensure offers enhance rather than overwhelm your messages.

Ongoing Quality Assurance

Filtering isn't set-and-forget. Stay engaged with what's appearing in your messages.

Review matched offers periodically. Spot-check what's being placed to ensure it meets your standards. You don't need to review everything, but regular sampling catches drift before it becomes a problem.

Monitor customer feedback. Are customers engaging with offers or ignoring them? Are you receiving complaints? The data tells you whether your filtering is working or needs adjustment.

Report issues promptly. If something appears that shouldn't have, flag it for review. This improves the system for everyone and protects your audience.

Trust the system. Barika's Trust & Safety gates automatically filter problematic content before it ever reaches your settings. Your filters are an additional layer of control, not your only line of defence.

Maximising Partnership Revenue as a Host Partner

Sun, 25 Jan 2026 14:50:08 GMT

Host Partners earn revenue by including relevant offers in their customer communications. Success requires thoughtful configuration of Trust Settings to attract quality offers, keeping category preferences current as audiences evolve, and finding the right balance between selectivity and opportunity. The most common mistake is setting filters so restrictively that matches rarely happen—protection is important, but over-restriction kills revenue potential.

In brief:

Well-configured Trust Settings attract higher-quality offers from premium brands
Review and update category preferences at least quarterly
Overly restrictive filters significantly reduce match rates and revenue
Start with moderate restrictions and tighten only if quality issues appear
Every filter you add removes potential partnerships
Find the balance between brand protection and revenue opportunity
Your audience evolves—your settings should too

Configure Your Trust Settings Properly

Your Trust Settings are the foundation of successful hosting. They determine which offers can appear in your messages and signal to Offer Partners what kind of content you're looking for.

Think of Trust Settings as a profile that attracts compatible partners. When Offer Partners see you've thought carefully about your preferences—clear category selections, sensible restrictions, defined audience parameters—they know their offers will reach an engaged, well-matched audience.

Vague or default settings attract vague, poorly-targeted offers. Thoughtful settings attract thoughtful partners.

Keep Your Categories Current

Your audience evolves, and your settings should too.

Customer preferences shift over time. A fashion retailer might add sustainability-focused categories as their customers become more environmentally conscious. A tech company might expand into lifestyle categories as their customer base matures and their interests broaden.

Make it a habit to review your category preferences regularly—at least quarterly. Ask yourself: do these still reflect what my audience wants? Are there new categories I should be accepting? Are there categories that no longer make sense?

Balance Selectivity with Opportunity

Here's where many Host Partners go wrong: they set such restrictive filters that they barely receive any matches at all.

The instinct is understandable. You want to protect your audience and your brand. Quality matters more than quantity. All true.

But every filter you add removes potential partnerships. Overly narrow parameters can significantly reduce your match rate and, consequently, your revenue potential.

The solution is graduated restriction. Start with moderate settings. If you see quality issues—offers that don't fit, content that concerns you—tighten gradually. If you're not seeing enough matches, loosen up and see what comes through.

Find the sweet spot where you're protected but not isolated. That's where the revenue is.

Targeting & Matching - Reach the Right Audience

Sun, 25 Jan 2026 14:36:54 GMT

The most compelling offer fails if shown to the wrong audience. Effective targeting starts with accurate category selection—choosing categories that genuinely describe your offer rather than aspirational ones you wish applied. Keywords and context matter too: think about what your target customers care about and where they're already engaged. The smartest approach is starting with broader targeting to gather data, then refining based on actual performance.

In brief:

Choose categories that accurately describe your offer
Multiple categories are fine when genuinely applicable
Adding irrelevant categories wastes impressions and damages partnerships
Keywords should reflect customer interests, not just product features
Consider complementary contexts where your audience already engages
Start with broader targeting to gather performance data
Narrow focus based on which partnerships actually deliver results
The data will tell you where your offer resonates most

Category Selection: Accuracy Over Reach

Category selection is one of the most important decisions when creating an offer. It determines which host partners see your offer and whether their audiences are right for you.

The temptation is to select as many categories as possible to maximise reach. Resist it. Accuracy matters more than volume.

Choose categories that genuinely describe your offer. If you sell running shoes, select athletic footwear. Don't add general fashion hoping to catch a broader audience—you'll get impressions from people who aren't interested, and host partners will notice the poor fit.

That said, if your offer legitimately spans multiple categories, select them all. A fitness app might reasonably fit Health & Wellness and Technology. A sustainable fashion brand might fit both Apparel and Eco-Friendly Products. Use multiple categories when they're genuinely applicable .

Keywords and Context

Beyond categories, think about the broader context where your offer will appear.

Consider what your target customers actually care about. Don't just list product features—think about the problems you solve and the outcomes you enable. A meal kit service isn't just selling food; they're selling convenience, health, and time savings.

Think about complementary contexts. Your running shoe offer might perform brilliantly alongside content about marathon training, fitness goals, or outdoor activities. These are contexts where your target customers are already engaged and receptive.

The Smart Approach: Start Broad, Then Refine

Don't over-restrict your targeting from day one. You don't yet know which partnerships will work best.

Start with broader parameters to gather performance data. Let the matches happen, observe the results, and learn which partner types and contexts drive the best outcomes.

Then narrow your focus based on actual data. Double down on what works, reduce what doesn't. This data-driven approach outperforms guessing every time.

How to create offers that capture attention and drive action

Sun, 25 Jan 2026 14:22:32 GMT

Creating effective co-marketing offers requires more than describing what you sell. The best offers communicate value instantly, lead with customer benefits rather than product features, and include clear calls-to-action that drive immediate response. Headlines must be specific and benefit-focused, descriptions need to be concise and scannable, and every element should work together to move customers from interest to action.

In brief:

Lead with what customers gain, not what you're selling
Specific numbers outperform vague promises ("Save 20%" beats "Great savings")
Limited-time offers create urgency and drive action
Clickbait headlines destroy trust and kill conversions
Customers scan—keep descriptions short and punchy
Use action verbs: "Shop Now," "Claim Your Discount," "Start Saving"
Ensure landing pages deliver exactly what the offer promises
Always test destination URLs before publishing

Why Headlines Matter More Than You Think

Your headline is often the only thing customers read before deciding whether to engage. In co-marketing, where your offer appears alongside another brand's content, you have seconds to capture attention.

The most effective headlines lead with benefits. Don't tell customers what you're offering—tell them what they'll gain. "Save 3 hours every week" resonates more than "Try our productivity app" because it answers the customer's real question: what's in it for me?

Specificity builds credibility. "Save 20%" is concrete and believable. "Great savings available" is vague and easily ignored. When you can attach a number or specific outcome to your offer, do it.

Urgency drives action. Open-ended offers get bookmarked and forgotten. Limited-time offers get acted upon. When customers know an opportunity will expire, they're motivated to respond now.

But avoid the clickbait trap. Misleading headlines might generate clicks, but customers who feel tricked don't convert. Worse, they associate that negative experience with your brand—and with the host partner who showed them your offer .

Descriptions and CTAs That Seal the Deal

Once the headline hooks them, your description and call-to-action close the sale.

Keep descriptions concise. Customers are scanning, not reading. Every word needs to earn its place. If you can say it in five words, don't use ten.

Use action verbs in your CTA. "Shop Now," "Claim Your Discount," and "Start Saving" are clear commands that tell customers exactly what to do next. Passive phrases like "Learn more" or "Click here" lack the same momentum.

Your landing page must deliver on the offer's promise. If your offer says "20% off summer styles" and customers land on your homepage with no mention of the discount, you've lost them. Ensure the destination matches the expectation.

Finally, test your links before publishing. A broken URL means a lost customer and wasted spend. Click through yourself and verify everything works.

Introducing Co-Marketing-as-a-Service (CMaaS) - The Next Marketing Infrastructure Category

Tue, 20 Jan 2026 16:14:31 GMT

Co-Marketing-as-a-Service (CMaaS) is a new category of marketing infrastructure that enables brand-to-brand partnerships at scale, delivered as a managed, automated service. It exists because the old growth playbook is under strain: attention costs more, trust is harder to earn, and interruption is increasingly rejected. CMaaS turns partnerships from one-off projects into repeatable infrastructure, with automated matching and delivery, managed trust and compliance, performance-based billing, and analytics and optimisation. Barika pioneered the CMaaS category and is its leading provider, defining what CMaaS means while delivering it at scale.

In brief:

Paid advertising delivers scale, but the interruption model is increasingly rejected.
Brand partnerships make sense, but they are usually manual, slow, and difficult to scale.
CMaaS is marketing infrastructure for scalable brand-to-brand collaboration, delivered as a managed service.
CMaaS can take many forms, from joint campaigns to loyalty partnerships and embedded partner rewards.
What makes CMaaS “as-a-Service” is automation, trust and compliance management, performance billing, analytics, and no manual coordination.
Barika is not an advertising platform, it is a win-win-win value exchange infrastructure.
Barika pioneered CMaaS and leads the category.

For years, brands have had two reliable ways to grow.

The first was paid advertising. It promised scale, quickly. Put budget in, put content out, and if you could win attention, you could win growth.

The second was partnerships. When the fit was right, they could be powerful. Two complementary brands, one shared idea, and both sides benefit.

That playbook worked long enough that it became instinct. But it is now under strain.

Attention costs more. Trust is harder to earn. Customers switch off the moment something feels like interruption. Brands feel it directly. They can spend more and still feel like they are fighting for scraps. And the worst part is that the more they push, the more trust can start to erode.

So brands naturally look back to the obvious alternative. Partnerships.

The idea makes sense. Find a complementary brand, create something together, and everybody benefits.

But the way brand partnerships usually work is exhausting. Endless coordination. Endless approvals. Judgement calls that never stop. Is this on brand. Is it relevant. What is the risk if it goes wrong.

And it rarely scales. Every partnership can feel like a one-off project. A lot of the value disappears into the effort of making it happen.

This is the gap that a new category is now filling.

Co-Marketing-as-a-Service.

What is Co-Marketing-as-a-Service (CMaaS)?

Co-Marketing-as-a-Service (CMaaS) is a new category of marketing infrastructure that enables brand-to-brand partnerships at scale. Unlike traditional advertising where brands compete for customer attention, CMaaS facilitates mutually beneficial collaborations between complementary brands, delivered as a managed, automated service.

This matters because it changes what co-marketing and partnerships can be. Not a campaign. Not a one-off. Not a manual project that depends on the stamina of a few people holding it together. Instead, a repeatable service layer that can operate continuously, safely, and measurably.

CMaaS can take many forms:

Joint promotional campaigns between brands
Cross-promotions and bundled offers
Co-branded customer experiences
Embedded partner offers in customer communications
Loyalty programme partnerships
Referral and reward exchanges

The form can vary. The category stays the same. CMaaS is the infrastructure that makes these collaborations systematic, not situational.

What makes it “as-a-Service”?

“As-a-Service” is not a label. It is a delivery model.

CMaaS is “as-a-Service” because it removes the manual coordination that makes partnerships slow and fragile, and replaces it with a managed system designed to scale. In the model you’ve defined, CMaaS includes:

Automated matching and delivery
Managed trust and compliance
Performance-based billing
Analytics and optimisation
No manual coordination required

This is the shift. Partnerships stop being dependent on meetings, inboxes, and internal negotiation cycles. They become operational.

The deeper shift: from interruption to value exchange

Paid advertising is built on a familiar logic. Buy attention. Win attention. Convert attention.

But the modern customer is increasingly trained to filter that out. The more something feels like intrusion, the more it gets ignored. Worse, it can harm the very relationship the brand is trying to build.

CMaaS works differently because it is not trying to extract attention. It is trying to add value.

Instead of forcing customers to notice brands through more ad spend, brands focus on intelligently curated brand-to-brand partnerships that let them add value through a value exchange that makes sense.

This is why Barika’s “not advertising” stance is not a tagline. It is the core boundary of the category.

How CMaaS differs from advertising

Barika is explicitly not an advertising platform. The distinction is structural, not cosmetic.

Advertising is often intrusive and interrupts the user experience. Barika CMaaS enhances customer communications.

Advertising is one-way value extraction. Barika CMaaS is a win-win-win for all parties.

Advertising targets attention arbitrage. Barika CMaaS focuses on contextual relevance.

Advertising becomes “ads in emails”. Barika CMaaS becomes “exclusive rewards for valued customers”.

Advertising monetises customer data. Barika CMaaS respects customer relationships.

Advertising treats the brand as product. Barika CMaaS treats the brand as partner.

This is not “ads, but placed somewhere else”. It is a different mechanism entirely.

What CMaaS is not, and what it is

CMaaS needs a clear boundary because the internet is full of systems that claim to create “new value” while quietly doing the same old thing. Barika draws the line plainly.

What Barika is NOT:

An email advertising network
A spam service
Selling customer data
Intrusive banner ads
Third-party promotional emails
A way to “monetise customer attention”

What Barika IS:

A loyalty rewards infrastructure
A customer appreciation automation tool
A strategic partnership enabler
A contextual reward delivery system
A win-win-win value exchange

This is the difference between an interruption model and an appreciation model.

Why this category is now possible

Partnerships have always been the obvious alternative to ad overload. The problem was not the idea. The problem was the operating cost.

To scale partnerships, you need relevance so the collaboration feels natural, and you need trust guardrails so it stays safe by design.

When matching, delivery, trust and compliance become managed and repeatable, the economics change. Partnerships stop being a fragile craft. They become infrastructure.

Barika’s position: the pioneer of CMaaS

CMaaS is the service category that Barika delivers.

Barika pioneered the CMaaS category and is its leading provider. As both the category creator and the platform, Barika defines what CMaaS means while delivering it at scale.

Category creation is not about naming something and hoping it catches on. It is about defining the operating logic of a new system, then building the service that makes that logic real.

Barika’s CMaaS framing is clear :

Advertising is under strain because it depends on interruption.
Partnerships have under-delivered because they do not scale.
CMaaS turns partnerships into infrastructure.
Barika delivers that infrastructure as a managed service, with automation, trust and compliance, performance billing, analytics, and optimisation built in.

In the old world, partnerships were negotiated. In the new world, co-marketing can be operationalised.

That is what Co-Marketing-as-a-Service makes possible.

And that is the category Barika pioneered.

Barika for Klaviyo Webhook Setup Guide

Tue, 20 Jan 2026 13:16:07 GMT

Add Barika to your Klaviyo flows. Copy your pre-generated webhook payload, paste it into your flow, and start matching offers to your messages.

1. Overview and & time estimates

This guide walks you through adding Barika offer matching to your Klaviyo flows using webhook actions. Once set up, Barika will return personalized partner offers that you can insert into your SMS and Email messages.

Time Required: 10-15 minutes per flow

2. Prerequisites

Before starting, ensure you have:

1 - Barika Account connected to Klaviyo (OAuth completed)

2 - Your Connection ID (found in Barika Integration Centre)

3 - Your Webhook Secret (provided during Klaviyo onboarding)

4 - Host Placement Authorization completed for your channel (SMS and/or Email)

3. Step by step instructions

Step 1: Get your connection details

1 - Log into Barika

2 - Navigate to Integration Centre → Connected Platforms

3 - Find your Klaviyo connection. Click Manage Settings .

4 - Copy your:

Connection ID (numeric, e.g., 42)
Webhook Secret (for HMAC signature generation)
Webhook Endpoint URL: https://your-barika-domain.com/api/klaviyo/runtime/match

Step 2: Add Webhook Action to Your Flow

1 - Open your Klaviyo flow in the Flow Builder

2 - Drag the Webhook action from the left sidebar

3 - Drop it BEFORE your SMS/Email step (so Barika returns offers before you send your message)

4 - Click on the webhook block to open Webhook details

Step 3: Configure Webhook Name and Destination URL

In the Webhook details panel:

3.1 Webhook Name: Give your webhook a descriptive name (e.g., Barika Offer Match - Order Confirmed)

3.2 Destination URL: Paste the Webhook Endpoint URL you copied in Step 1. It will look something like this: https://app.barika.ai/api/klaviyo/runtime/match

Tip: You can find this in Barika → Integration Centre → your Klaviyo connection → "View Webhook Setup Details"

Step 4: Add Authentication Header

In the Headers section, enter your authentication credentials:

1 - In the Key field, enter: X-Barika-Key

2 - In the Value field, paste your Webhook Secret (copied from Step 1)

3 - Click Add header if you need to add additional headers (optional)

This authenticates your webhook requests so Barika knows they're coming from your Klaviyo account.

Tip: Where to find your Webhook Secret : Go to Barika → Integration Centre → click on your Klaviyo connection → "View Webhook Setup Details" → copy the Webhook Secret.

Step 5:Copy Your JSON Payload

Barika automatically generates the JSON payload for each flow you enabled during onboarding. No manual editing required!

5.1 Get Your Pre-Generated JSON

1 - Go to Barika → Integration Centre

2 - Find your your Klaviyo connection

3 - Click "Manage Settings" to open the Klaviyo Settings page

4 -Expand the 'Enabled Flows' section

5 - Click Copy next to the flow you're configuring

What the Payload Looks Like (Do Not Copy This)

Do not copy the example below. Always use the payload generated for you in Step 5.1. Your connection_id and other values are unique to your account.

Your generated payload will look similar to the below:

What the Payload Looks Like (Do Not Copy This)

Do not copy the example below. Always use the payload generated for you in Step 5.1. Your connection_id and other values are unique to your account.

Your generated payload will look similar to the below.

Note to developers only:

The {{ }} and {% %} values are Klaviyo Django template variables that get filled in automatically when the webhook fires. The products array will contain your order's line items with category data when available.
If you're in the Retail sector, your JSON payload contains Liquid expressions specific to your commerce platform (Shopify, WooCommerce, BigCommerce, Magento, or Custom). For example, Shopify uses event.line_items and item.title, while WooCommerce uses event.line_items and item.name. This is configured automatically based on your platform selection during onboarding.

5.2 Paste into Klaviyo

1 - In the Klaviyo webhook's JSON body section, delete any existing content

2 - Paste the JSON you copied from Barika

3 - That's it - all values are pre-configured!

5.3 Save and Set to Live

1 - Click Save to save your webhook configuration

2 - Click the Draft dropdown on the webhook step

3 - Change the status to Live

Important : Webhooks in "Draft" status will not fire. You must set them to "Live" for Barika to receive requests.

When properly configured, your flow should look like this:

Both the webhook step and the message step should show Live status (green indicator).

Step 6: Insert Offer into Your Message

After your webhook runs, Barika returns offer data. Now you need to edit the message step in your flow to display the offer to your customer.

6A: For Email Flows

6A.1 Open Your Email Template Editor

1 - In your Klaviyo flow, click on your Email step (e.g., "Order Confirmation")

2 - The Email details panel opens on the right side

3 - Scroll down to the Template section

4 - Click the Edit button to open the email template editor

6A.2. Add an HTML Block for the Partner Offer

1 -In the template editor, you'll see the Blocks panel on the left sidebar

2- Scroll down in the Blocks panel until you find HTML (it's in the lower section, near Video)

3 - Drag the HTML block into your email where you want the partner offer to appear (we recommend placing it after your main content, before the footer):

6A.3. Paste the Offer Code

1 -After dragging the HTML block, a panel opens on the left side with Content and Display tabs

2 - In the Content tab, you'll see a code editor with placeholder text (<strong>HTML Block</strong>)

3 - Select all the placeholder text and delete it

4 - Copy and paste this exact code below into the 'Content' HTML tab :

{% if person|lookup:'barika_offer_image_url' %}

<a href="{{ person|lookup:'barika_offer_click_url' }}" target="_blank" style="text-decoration: none;">

<img src="{{ person|lookup:'barika_offer_image_url' }}" alt="Partner Offer" style="max-width: 600px; width: 100%; height: auto; border: 0;" />

</a>

{% endif %}

5 - The template editor auto-saves your changes (no save button needed)

6 - Click Exit in the top-right corner to return to the flow

6B. For SMS Flows

6B.1 Open Your SMS Content Editor

1 - In your Klaviyo flow, click on your SMS step (e.g., "SMS #1")

2 - The Text message details panel opens on the right side

3 - Find the Content section

4 - Click the Edit button next to Content

Note for Transactional Messages: If your SMS has "Transactional" status already approved (showing green "Accepted" badge), Klaviyo will prompt you to remove the transactional status before editing. Click "Remove transactional status", make your edits, then re-apply for transactional status after saving .

5 - A full-page SMS editor opens showing your message content on the left and a phone preview on the right

6B.2 Add the Partner Offer to Your Message

1 - In the message content area (left side), position your cursor where you want the partner offer to appear (we recommend after your main message).

Below: It will look something like the below before the partner offer code is added.

2 - Add the following code on new lines.

{% if person|lookup:'barika_offer_id' %}

{{ person|lookup:'barika_offer_message' }}

{% endif %}

This displays the fully composed offer message in the format: "Offer from [Brand]: [Teaser] [Link]"

After - Your message with the partner offer code added will look like the below.

4. Setup complete

You have finished setting up the Barika webhook for your Klaviyo flow.
Your flow will now request partner offers from Barika and display them to your customers.

What happens next:

1 - When this flow triggers, Klaviyo sends a request to Barika

2 - Barika matches an appropriate partner offer (if available)

3 - The offer appears in your message using the template code you added

4 - Repeat Steps 1-6 for each additional flow you want to enable.

Built for the new world of brand partnerships

Klaviyo Reviewer Testing Instructions

jamalhamidu@gmail.com (Jamal Hamidu) — Tue, 20 Jan 2026 08:26:33 GMT

Intended Audience: Klaviyo App Marketplace Review Team

Purpose: Step-by-step instructions to test the Barika Co-Marketing integration

This video and article is NOT meant for customer consumption.

1. Quick Start for Reviewers

Install URL: https://app.barika.ai/api/klaviyo/install

Klaviyo Account Credentials: app.marketplace@klaviyo.com (we've assumed this is the Klaviyo account you will be testing Barika from and therefore have assumed you already have access to this Klaviyo account)

Barika Test Account Credentials:

Email: A Barika account has been created for app.marketplace@klaviyo.com. You will need to login to this account to connect your Klaviyo account to Barika.
Password : password reset request sent to app.marketplace@klaviyo.com
Installation Path: For review purposes, you will install from the installation URL. The Klaviyo App Marketplace installation flow will be available once the app is listed.

Prerequisites:

Be logged into Klaviyo with the test account (app.marketplace@klaviyo.com) flows configured.
The test Barika account above has sample offers available for matching

Time Required: 15-25 minutes per flow

2. Test Use Cases

Use Case 1: OAuth Installation from Barika

Starting Point: Ensure you are logged into Klaviyo with the test account (app.marketplace@klaviyo.com). If not logged in, Klaviyo will prompt you to log in first when you try to access the installation URL

1 - Access the Install URL: https://app.barika.ai/api/klaviyo/install

2 - You will be redirected to Klaviyo OAuth authorization page

3 - Review the requested permissions and click Allow

4 - You will be redirected to the Barika + Klaviyo connect page showing:

Dual-logo header (Barika favicon + Klaviyo logo)
Your Klaviyo organization name
Tabbed interface with Log In and Create Account options

5 - Click the Log In tab (should be selected by default)

6 -Enter the test credentials:

Email: app.marketplace@klaviyo.com
Password: we've sent a password reset to app.marketplace@klaviyo.com

7 - Click Log In & Connect Klaviyo

8 - You will be redirected to the Barika + Klaviyo setup wizard

Expected Result: Authorization is successful. After logging in on the connect page, you are redirected to the setup wizard. The connection is not yet "Connected" until the setup wizard is complete.

Use Case 2: Complete the Barika + Klaviyo Setup Wizard

Continuing from Scenario 1, you are now in the 6-step onboarding wizard:

1 - Welcome page : Review the introduction, then click Continue

2 - Your Installation Goals page (Channel & Role Selection):

Select at least one channel (SMS, Email, or both)
Select at least one role (Host Partner, Offer Partner, or both)
Click Continue

3 - Compliance page : Review and acknowledge the co-marketing terms, then click Continue

4 - Host Setup page (if Host Partner selected):

You will see a unified list of all your Klaviyo flows
Select which flows should include Barika co-marketing offers
If you enabled both SMS and Email channels, each flow shows checkboxes to select which channels to enable
If you enabled only one channel, flows automatically use that channel (shown with a badge)
For each selected flow, configure:
Industry Sector (e.g., Retail, Insurance, Travel, Rail)
Commerce Platform (only appears if Retail is selected - choose Shopify, WooCommerce, etc.)
Message Type (auto-derived from flow trigger)
Customer Moment (Pre-service, In-service, or Post-service)
Click Continue

5 - Offer Setup page (if Offer Partner selected):

Review the Offer Partner Agreement.
Check the Offer Partner Terms Acknowledgment checkbox to agree to Barika Terms of Service Policy
Click Continue

6 - Review page : Review the confirmation and next steps

Expected Result: Onboarding completes successfully. The Klaviyo connection now appears in Integration Centre with "Connected" status. A green checkmark or "Connected" badge is visible on the Klaviyo card.

Use Case 3: View Klaviyo Connection Detailed Settings

1 - Navigate to Integration Centre

2 - Click Connected Platforms

3 - Look for the connected Klaviyo card and click on the button ' Manage Settings '. This takes you to the Klaviyo Settings page.

4 - Expand the Connection Status section and verify:

Connection ID
Klaviyo Account ID
Workspace name
Connected Since date
Status (Connected & Active)

5 - Expand the ' Webhook Configuration ' section and verify:

Webhook Endpoint URL - the URL to add as a webhook action in Klaviyo flows
Webhook Key - X-Barika-Key
Webhook Secret (Secret) - with show/hide toggle and regenerate option

6 - Expand the Enabled Flows section and verify:

List of configured flows with JSON payloads
Copy button for each flow's JSON payload

7 - Expand the Offer Template Code section and verify:

Email Template Code (HTML block for email templates)
SMS Template Code (template code for SMS messages)
Copy button for each template

Expected Result: All connection details, webhook configuration, and offer template code are visible and can be copied directly from the settings page.

Use Case 4: Configure Webhook in Klaviyo Flow

1 - Open Barika and Klaviyo side by side

2 - In Klaviyo, open a flow (e.g., Order Confirmation)

3 - Add a Webhook action BEFORE the SMS or Email step. Provide a Webhook name .

4 - In Barika, navigate to Integration Centre → click Manage Settings on the Klaviyo card

5 - Configure the webhook destination:

In Barika : Expand Webhook Configuration and copy the Destination URL
In Klaviyo : Paste into the Destination URL field

6 - Configure the webhook header:

In Barika : From the Headers section, copy the Key (X-Barika-Key)
In Klaviyo : Click Add header, paste the key
In Barika : Copy the Value (the secret)
In Klaviyo : Paste the value

7 - Configure the webhook body:

In Barika : Expand Enabled Flows and copy the JSON payload for your flow
In Klaviyo : Paste into the Body field

8 - Set the webhook action to Live

Expected Result: Webhook is configured in Klaviyo. The webhook action shows as Live and ready to trigger.

Expected Result: Webhook is configured in Klaviyo. When the flow triggers, Barika will receive the webhook and match an offer.

Use Case 5a: Add Offer Template Code to Email Messages

1 - In Barika, navigate to Integration Centre → Expand the Connected Platforms section →Look for your Klaviyo card →click Manage Settings on the Klaviyo card

2 - Expand the Offer Template Code section

3 - Copy the Email Template Code (HTML block)

4 - In Klaviyo, open the same flow from Scenario 4

5 - Edit the Email message that follows the webhook action

6 - Add an HTML block to the email template

7 - Paste the Email Template Code into the HTML block

8 - Save the message

Expected Result: The HTML block is added to the email. When the flow triggers, Barika renders a branded offer card image that displays in the email.

Use Case 5b: Add Offer Template Code to SMS Messages

1 - In Barika, navigate to Integration Centre → Expand the Connected Platforms section →Look for your Klaviyo card →click Manage Settings on the Klaviyo card

2 - Expand the Offer Template Code section

3 - Copy the SMS Template Code (HTML block)

4 - In Klaviyo, open the same flow from Scenario 4

5 - Edit the SMS message that follows the webhook action

6 - Insert the SMS Template Code where you want the offer to appear (typically at the end of the message)

7 - Save the message

Expected Result: The template code is added to the SMS. When the flow triggers, the message includes offer text and a trackable short link for the customer to tap.

Scenario 6: Verify Offer Matching (Trigger a Flow)

1 - Ensure Scenarios 1-5 are complete

2 - In Klaviyo, trigger a test event that activates the flow (e.g., place a test order)

3 - Wait for the flow to process (webhook fires to Barika)

4 - In Klaviyo, check the customer profile

Expected Result: The Klaviyo profile is updated with Barika offer properties:

For Email matches (if email flow triggered):

barika_email_offer_image_url - Rendered offer card image URL
barika_email_offer_click_url - CPE-enabled tracking link
barika_email_offer_tracking_url - Impression tracking pixel URL
barika_email_offer_teaser_text - Offer teaser text
barika_email_offer_brand_name - Offer partner brand name
barika_email_offer_message - Composed message text
barika_email_offer_id - Offer identifier
barika_email_offer_expires_at - Offer expiration timestamp (ISO 8601)

For SMS matches (if email flow triggered):

barika_sms_offer_image_url - Rendered offer card image URL
barika_sms_offer_click_url - CPE-enabled tracking link
barika_sms_offer_tracking_url - Impression tracking pixel URL
barika_sms_offer_teaser_text - Offer teaser text
barika_sms_offer_brand_name - Offer partner brand name
barika_sms_offer_message - Full composed SMS message
barika_sms_offer_id - Offer identifier
barika_sms_offer_expires_at - Offer expiration timestamp (ISO 8601)
barika_sms_offer_updated_at - Last update timestamp (ISO 8601)

Scenario 7: View Analytics Across Centres

If you are already logged in from a previous use case, skip to step 2

1 - If not logged in: Navigate to https://app.barika.ai and log in with the test credentials (Email: app.marketplace@klaviyo.com, Password: enter your reset password

2 - Start on the Dashboard to view high-level analytics:

Dashboard - My partnerships:

Shows active brand partnerships and partnership performance at a glance
Displays partnership reach, engagement, and campaign ROI
Expected: Partnership overview with metrics visible

Dashboard - Messages & Revenue Performance:

Shows messages monetized and revenue breakdown
Displays total messages enhanced, average revenue per message, CPE and CPR earnings
Expected: Metrics from co-marketing activity (may show data from Use Case 6)

3 - Navigate to each of the following centres (each provides analytics specific to its purpose):

Brand Offer Centre:

Shows offers created by this account (as Offer Partner)
Since this test account has not created offers, this section displays an empty state
Expected: Empty state or "No offers created" message

Partnership Centre:

Shows partner network and brand relationships
Displays partnership activity and connection status
Expected: Partnership overview (may show connected partners)

Revenue Centre:

Shows Host Partner earnings from placing partner offers in messages
After completing Use Case 6, you should see data from the test order match
Expected: At least 1 impression from the email match triggered in Use Case 6, with channel breakdown.

Spend Centre:

Shows Offer Partner spend on campaigns and wallet balance
Since this test account's offers have not been matched to partner messages, spend data is minimal
Expected: Minimal or zero spend data (realistic for an account that hasn't created active offers)

Expected Result: The Dashboard shows high-level co-marketing activity, and each centre provides visibility into its specific area (offers, partnerships, revenue, spend). Revenue Centre shows real data from the Use Case 6 test order. Other centres may show empty states, which is realistic for a test account - this demonstrates the platform handles both active and inactive states appropriately.

Scenario 8: Create an Email Offer in Barika

1 - Log in to Barika using the test credentials

2 - Navigate to the Brand Offer Centre→ Click on Create Offer →Select Email

3 - Complete the email creation form

4 - Click create Email Offer button to save offer

Expected Result:

Email offer successfully created and in listed in the Offer list in the Brand Offer Centre.

Scenario 9: Disconnect from Barika

1 - Log in to Barika using the test credentials

2 - In Barika, navigate to Integration Centre → Expand the Connected Platforms section →Look for your Klaviyo card →click Manage Settings on the Klaviyo card

3 - Click Disconnect or Remove Connection

4 - Confirm the disconnection when prompted

Expected Result:

Klaviyo connection is removed from Barika Integration Centre
The Klaviyo card returns to "Not Connected" state
The app is removed from Klaviyo's authorized apps list

Scenario 10: Disconnect from Klaviyo

1 - Log in to Klaviyo

2 - Navigate to Integrations

3 - Find Barika app in the list

4 - Click on the 3 dots at the far end and click Remove Integration

5 - Confirm removal

Expected Result:

The app is removed from Klaviyo
Barika receives the uninstall webhook and updates the connection status to disconnected.

Scenario 11: Deny Permission During OAuth

1 - Start the OAuth installation flow (Use Case 1, steps 1-5)

2 - On the Klaviyo permission screen, click Deny instead of Allow

Expected Result (Inbound flow - starting from Klaviyo):

You are redirected to the Barika sign-in page (/auth?error=klaviyo_permission_denied)
An error parameter indicates that permission was denied
User can sign in or create an account and retry the connection.

Expected Result (Outbound flow - starting from Barika Integration Centre):

You are redirected to the Barika sign-in page (/auth?error=klaviyo_permission_denied)
An error parameter indicates that permission was denied
User can sign in or create an account and retry the connection.

URL References

Support Contact

Appendix A: Integration Architecture

Data Flow Overview

How It Works

A Klaviyo flow triggers (e.g., order placed, shipment update)
The webhook action sends event data to Barika's runtime endpoint
Barika's Matchfabric® AI matches a relevant partner offer
Barika updates the Klaviyo profile with offer properties
The Klaviyo flow continues, embedding offer data in the SMS/Email message

Appendix B: API Endpoints Used

Appendix C: API Scope Justification

Getting Started with Barika

jamalhamidu@gmail.com (Jamal Hamidu) — Tue, 20 Jan 2026 08:26:32 GMT

Welcome to Barika

Barika is an AI-powered Co-Marketing-as-a-Service (CMaaS) platform orchestrating brand partnerships that reward customers in moments they already trust. In a world where attention costs more and customers switch off the moment something feels like interruption, brands users shouldn't have to choose between growth and trust. Host Partners earn revenue embedding partner offers in their flows. Offer Partners reach high-intent customers. Brand-safe placements that feel like rewards, not ads.

Barika for Klaviyo Installation Guide

jamalhamidu@gmail.com (Jamal Hamidu) — Tue, 20 Jan 2026 08:26:32 GMT

Connect your Klaviyo account to Barika. Choose your channels, authorize placements, and complete onboarding in about 5 minutes.

1. Overview and & time estimates

This guide walks you through connecting your Klaviyo account to Barika. Once connected, you can embed partner offers in your Klaviyo email flows to earn revenue or reach new customers with your own offers..

Time Required: 10-15 minutes per flow

2. Prerequisites

Before starting, ensure you have Admin access to your Klaviyo account (required for OAuth authorization)

3. Chose your path

Before starting, ensure you have Admin access to your Klaviyo account (required for OAuth authorization)

Both paths result in the same connection. Choose whichever is more convenient.

4. Understanding core pre-installation details

4.1 Installation goals

Installation goals

You must select at least one channel AND one role to proceed.

4.2 Klaviyo flow selection & setup

Host Setup (For Host Partners)

During Host Setup, you'll:

1 - Select Flows — Pick specific Klaviyo flows where offers can appear

2 - Configure Flows — Pick your industry/sector, message moments, etc. Note that message types (e.g., order confirmations, shipping updates) will be automatically populated. This is chosen based on your flow selections in above.

3 - Review Consent — Confirm you understand how partner offers will be embedded

Offer Setup (For Offer Partners)

During Offer Setup, you'll:

1 - Consent to place offers in other brands transactional messages

5. Step by step installation instructions

5.1 Path A: Installation from Klaviyo

You'll need: A Klaviyo account

Step 1: Find Barika in Klaviyo

1 - Log into your Klaviyo account

2 - Go to Integrations → Explore Apps (or visit the Klaviyo App Centre)

3 - Search for "Barika" or "Barika for Klaviyo"

4 - Click on the Barika for Klaviyo app

5 - You will be sent to Klaviyo marketplace page for Barika for Klaviyo

Step 2: Start Installation

1 - Click Install

2 - Review the permissions Barika requires:

Read account information
Read and manage flows
Read profile information

3 - Click 'Allow' to authorise

Step 3: Start Installation

After authorization, you'll see the Barika + Klaviyo connect page showing your Klaviyo organization name:

If you already have a Barika account:

Click the Log In tab
Enter your Barika email and password
Click Log In & Connect Klaviyo

If you're new to Barika:

Click the Create Account tab
Enter your brand name, email, full name, and password
Click Create Account & Connect Klaviyo

Step 4: Complete Barika Onboarding

After authorization, you'll be redirected to Barika to complete setup:

1 - Welcome page — Confirm your connection

2 - Goal page (choose your installation goals) — Select roles (Host Partner, Offer Partner, or both)

3 - Compliance — Review and accept the co-marketing terms

4 - Review — Your connection is now active

Step 4: Verify Connection

1 - In Barika, go to Integration Centre

2 - You should see your Klaviyo account listed under Connected Platforms

3 - Status should show Connected

Step 4: Verify Connection

1 - In Barika, go to Integration Centre

2 - You should see your Klaviyo account listed under Connected Platforms

3 - Status should show Connected

Step 5: Add your flows

1 - Go to the Klaviyo connection settings page in the Integration Centre

2 - Expand the 'Connected Flows' section.

3 - Add your Klaviyo flows that will enable Barika for Klaviyo co-marketing

Note that if you cannot find any flows, that is because you have not setup flows in Klaviyo. You will need to setup at least one flow in Klaviyo before you can add Klaviyo flows in Barika.

5.2 Path B: Installation from Barika Integration Centre

You'll need: A Barika account and a Klaviyo account

Step 1: Navigate to Integration Centre

1 - Log into your Barika account

2 - Go to Integration Centre from the main navigation

3 - Click Available Integrations

Step 2: Select Klaviyo

1 - Find Klaviyo in the list of available integrations

2 - Click Connect

Step 3 and 4: Follow the same steps as in Path A

6. After installation

Once your Klaviyo connection is active, complete these next steps:

For Host Partners

1 - Set up Stripe payout — Connect your Stripe account in Finance Centre to receive your 70% revenue share

2 - Add webhooks to your flows — Follow the Klaviyo Webhook Setup Guide to add Barika to your Klaviyo flows

3 - Configure trust settings — Set category restrictions and brand controls in Brand Trust Centre

For Offer Partners

1 - Enable auto top-up — Required to keep your offers running

2 - Add funds to your wallet — Top up in Spend Centre

3 - Create your first offer — Build an offer in Spend Centre and submit for approval

This guide walks you through connecting your Klaviyo account to Barika. Once connected, you can embed partner offers in your Klaviyo email and SMS flows to earn revenue or reach new customers with your own offers..

Time Required: 10-15 minutes per flow

7. Troubleshooting

7.1 Authorisation failed

Problem: Klaviyo shows an error during authorization

Solutions :

Ensure you have admin access to your Klaviyo account
Try logging out of Klaviyo, then log back in and retry
Clear your browser cache and cookies
Contact support if the issue persists (support@barika.ai)

7.2 Connection Not Showing in Barika

Problem: After authorization, Klaviyo doesn't appear in Integration Centre

Solutions :

Wait 30 seconds and refresh the page
Check that you completed all onboarding steps
Try disconnecting and reconnecting from Klaviyo
Contact support if the issue persists (support@barika.ai)

7.3 Onboarding Stuck or Incomplete

Problem: Onboarding wizard doesn't advance or shows errors

Solutions :

Refresh the page and try again
Ensure you've selected at least one channel AND one role
Check your internet connection
Contact support if the issue persists (support@barika.ai)

8. Managing your connection

8.1 View Connection Details

Go to Integration Centre → Connected Platforms
Click on your Klaviyo connection
View your Connection ID, Webhook Secret, and enabled flows

8.2 Disconnect Klaviyo

Go to Integration Centre → Connected Platforms
Click on your Klaviyo connection
Click Disconnect or Remove Connection
Confirm the disconnection

Note: Disconnecting will stop all offer matching for your Klaviyo flows. Any pending earnings will still be paid out.

8.3 Reconnect After Disconnecting

Simply follow Option A or Option B again to reconnect. Your previous settings will not be preserved—you'll need to complete onboarding again.

9. Next steps

Add Barika webhooks to your Klaviyo flows - Klaviyo Webhook Setup Guide

Create your first offer - h elp video